Poster and Handout
For a service center for the elderly in Munich (Alten- und Service-Zentrum—ASZ), I created a poster and a suiting handout that they can give away to their visitors. The occasion is their Cultural Breakfast (Kulturfrühstück): an event that takes place once a month, offering a program for the elderly in Munich where they come together to have breakfast and listen to a lecture about culture, literature, and other topics.
The poster is suitable for the DIN formats A3 and A4. The ASZ team had it printed in both sizes by a local printing service and hung it up on the blackboard in their building and the display case in front of it.
The handout in a smaller A6 format can simply be printed in the office, filled in with the date of the next event, and be — well — handed out to interested people!
The ASZ center offers events, consulting, and courses for the elderly. It’s an organization for the community that I was happy to support!
Services provided:
Graphic Design
Illustration
Copywriting
Posters in A3 and A4, handout in A6 format.
Below, you’ll find a larger view.
I provided two choices for the poster design. Overall, its content stays relevant because there’s no specific date for the event on it. The upcoming date is always added with a handwritten note (which is possible because the poster is hung up in a small quantity in and around the ASZ center). In an earlier iteration, you could add the date right onto the poster (see version 2).
To avoid waste and the necessity to exchange the posters every month, I’ve developed a solution that the team is happy with: upcoming event dates are written on a small tag that they fix onto the poster. It’s easy to replace and the tag can be created in the office printer, matching the color of the poster design background. That way, the poster itself stays relevant and the center can use it long-term.
Version 2 — alternative design
Handout
The design is clear and inviting with its overall warm color palette and the illustration I created. The motif shows what participants value about the Cultural Breakfast: a classic breakfast buffet with coffee, served fresh with stories and anecdotes from culture, literature, different countries, and a musical selection that sets the tone.